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Why? Because YouTube Studio gives you access to data and insights you won't find in standard Google Ads reporting. What you can do Close spend gaps In the Device type report you can add the 'Card clicks' and 'Average percentage viewed' columns to find all device types that show your ads but don't receive card clicks. ppc strategies for - youtube studio report The "Card clicks" column shows that placements on TV game consoles and tablets can waste your spend. Build Custom Audiences In the External Sources report you can identify sources outside of YouTube that drive traffic to your videos and then use them to build Custom Audiences for Display Video or Discovery campaigns. Get ideas for placements Find out which videos you're appearing for in the slot suggestions in the Suggested Videos report and use them for ideas for video or channel placements.
Perfect your video ads The Key Moments report shows you the exact moments in your videos where viewers engaged or dropped out. It doesn't get more specific than that! youtube studio important moments report For more ways to use this PPC strategy go here . . Get new keyword ideas with Microsoft mobile number list Advertising Intelligence Microsoft Advertising Intelligence is a keyword planning tool that you can access by downloading a plug-in for Excel. The amount of information it provides can be staggering but if you use it right you can discover new keywords that would otherwise slip through the cracks (or that you might not be able to discover via the limited Search Terms report.
How to use What you do is paste a list of keywords into the Excel interface of the tool. You'll then get a list of keyword recommendations with volume bid estimates and [many] other metrics. ppc strategies for - microsoft ad intelligence interface But that's just the beginning. Now you can get more detailed with different views Traffic Organize by device (not match type) to get a list of keywords with no duplicates showing the total number of searches in the last month. Age group and gender Identify keywords that are being searched but not by the right audience. URL Paste in a list of URLs to get keyword suggestions then check the device and keyword type used for those keywords. Related Keywords Find related keywords that other advertisers are bidding on and see if it's feasible for you to compete.