They Aren’t Actually Driving

You don’t want to rent the equipment, you want to sell it. Similarly, if you’re marketing to a national or global audience and your keywords are primarily showing up for location-specific searches (ie, “good digital camera store in utah”), that’s a problem. Adding negative keywords is one of the easiest ways to eliminate this kind of wasted spend within your Google Ads account. Because the search terms that result in your ad being shown are constantly changing, it’s important to look through them, pick out the irrelevant ones and add them as negative keywords.

You may want to consider having whatsapp database negative keyword lists for each campaign, as well as a keyword list for your entire account. A solid negative keyword list can save you from paying for clicks from the wrong audience without having to completely eliminate an otherwise decent keyword. So, if you’ve got a bunch of keywords that seem right on paper but are wasting money on irrelevant searches, work those trouble areas, figure out what the problem is and fix it! 5. RUN CIRCLES AROUND YOUR AUDIENCE People leave your site without converting for a lot of reasons. A lot of the time, it has nothing to do with your page or your offer. The timing might be wrong.

They might get distracted by their email or social media. Something at work or at home might draw them away before they can convert. The possibilities are endless. Unfortunately, a lot of the time that’s where it stops. They leave and they never come back. And, your Google Ads account is simply too lazy to get up and case after them. The thing is, they might still be interested if only you could remind them! This is where remarketing comes into play. By placing a cookie on their browser, you can make sure your brand stays in front of those “lost” visitors and reminds them of just how awesome you are!