Manager we see that all indicators

The metrics show us how Facebook perceives our campaign. It is the metrics that determine how often your ad will be displayed and what the cost of clicks or conversions will be. A good relevancy rate can also have a positive impact on the reach of your ad. For each of theseyou'll see whether the ad is rated as averageabove averageor below averagebottom and percent of ads. How to improve the quality of advertising on FB using metrics.

What if when opening Facebook Ads are below average ? There are several ways to improve this state of affairsalthough officially there are no specific guidelines from Mark Zuckerberg on what to do in such UK WhatsApp Number List situations. The first way to improve your results is to change your target audience . If the activity is lowit may mean that the audience is too wide. You can read about why it is sometimes worth taking a risk and personalizing Facebook advertising in one of our articles.

Another factor that is worth considering is the graphics and content of advertising posts. Perhaps they do not attract enough attention of users and need to be modified? Maybe the campaign displayed too often made the content simply ordinary for the recipient? Sometimes it's worth changing something in the content of the post to achieve a surprising effect. It is also worth considering whether what we have to offer our customers will actually interest them. If the product we want to sell is uninterestingeven the best-prepared advertisement will not raise the sales columns.