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If you already have sites with content that you can link to I suggest you start by publishing sponsored articles per month on news portals. It is enough to start and the budget for links should not exceed PLN . What is most important in SEO for a software house IT company? As you probably already know from the positioning point of view content plays a huge role. There is no reason to expect an increase in traffic by optimizing the page only technically. Visibility needs fuel and that fuel is content useful to potential customers. The most important thing in all this is that the content is planned in terms of the right keywords. A wellprepared SEO strategy will eliminate any problems related to content duplication and keyword cannibalization.
The website must be maximally developed we are talking about the structure to respond to various intentions of potential customers. If you do it right you'll get a lot of valuable traffic. Think Latest Mailing Database of your website as branding in the eyes of Google. Show your knowledge. Show that you know what you do. This is the best way to get specific inquiries you care about. What effects to expect? Positioning a software house in Google is the easier part of the work you have in front of you in the context of acquiring customers for IT services.
If the SEO strategy is well planned and you regularly work on offer and blog content the first effects will appear after a few months. By the first effects I mean more views of your software house's website in Google or for example a greater number of keywords in the TOP according to a tool like Senuto. Only later the number of visits to the site from better and better phrases will start to grow and grow.