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The practical point of view: a budget is required. Rule 1: know why Anyone who wants support must come up with a good story. Starting online marketing 'because others are doing it' is a common but bad argument. It is not based on your own strength and with this you do not warm up skeptical employees. It is important to lay down your own foundation: why are you convinced of the power of online marketing for your business? Map out objectives. Add to that the needs of the target group. Analyze the current marketing channels for their strengths and weaknesses and see the results achieved.
In addition to the current marketing channels, the most promising online marketing channels must also be analysed. List all these points. Based on this, you can make in the phone number list same a link between your goals, those of the target group and the online marketing channels. When you present these findings, you already have a much stronger story in which you can get your colleagues on board. Rule 2: Collaborate This point continues the two basic conditions we talked about earlier. Everyone within an organization has their own interests that online marketing can influence. An editor may wonder whether he should now also 'write for the web' and the sales manager who normally sells advertising positions in a magazine may now have to start selling banner positions.
Will this make their work less important or valuable? All legitimate questions. If you do not discuss these matters, chances are that everyone will draw their own conclusion. In addition to offering a listening ear, it is good to talk to colleagues. What are their duties and responsibilities? What do they see as threats to their current position? When colleagues feel heard, this can remove potential resistance. Don't just stick to listening, though. Explain why you are convinced of the power of online marketing and their role in this. Focus on 'the why'. In the end, you are all working towards the same great goal. It is also important to ask for feedback.